K-pop for the planet: Fans of South Korean stars take on climate change
From petitioning to save forests to raising cash for disaster victims, a growing army of K-pop fans worldwide has emerged as the latest force in the global fight against climate change.
Young and tech-savvy, K-pop lovers have used their social media power to take up political causes, including mobilizing funds for the Black Lives Matter movement in the United States last year and supporting Thailand’s pro-democracy protests.
But the group is now increasingly vocal on climate change, shining a youth spotlight on environmental issues that get relatively little attention in some parts of the world.
“K-pop fans are mostly millennials and from the Gen-Z generation — we want to fight for our future,” said Indonesian student Nurul Sarifah, 21, who set up the Kpop4Planet movement in mid-January.
Using social media, it aims to become a platform for like-minded K-pop fans around the world to discuss and raise awareness on climate-change issues affecting their home cities, said Sarifah, a fan of top South Korean boyband EXO.
“Every day we are experiencing these effects: pollution, heat waves, floods, wildfires. We can change this by doing good, just like how our idols did, so we can enjoy K-pop on a liveable planet,” she said.
The movement is just one of the latest campaigns by K-pop fans seeking to make a difference for nature and the climate.
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